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TikTok is introducing a updated setting that permits them to cut down on the amount of AI-created videos appearing in their timelines. This initiative comes as the platform revealed that it now features in excess of 1 billion content made with AI.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a global release. This shift comes amid a increase in AI content, fueled by new content generation software.

The Broader AI Trend

It has been noted that nearly one in 10 of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A large amount of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is typically nonsensical or surreal.

Based on user feedback that many people like content made with AI tools, from AI artwork to science explainers, and we intend to give people the power to increase or decrease of that, based on their own choices,” stated a platform representative.

AI on the Platform

The service announced that there are presently 1.3 billion videos on its network tagged as made with AI. Collectively, over 100 mn media items are submitted to the platform daily, making clips made by AI a minor percentage of its complete catalog.

User Control Features

Viewers will be in a position to limit or boost the level of AI content they see by opening the topic control option in the platform and selecting AI-made media. Additional categories that currently be modified under the tool include politics, fashion, cosmetics, and movement.

Platform Guidelines

TikTok’s rules mandate creators to label lifelike AI-made content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.

In addition, the service will now add an AI-generated label to content produced via its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This action is aimed to help prevent users from trying to circumvent the tagging system.

Educational Initiatives

TikTok is also introducing a $2 million AI literacy fund for professionals and institutions to create informative material about ethical AI use. This program will support charitable organizations dedicated to educating programming and robotics.

Platform Protection

The video-sharing app has justified its content review process, following debate over proposals to lay off a large number of content moderators in the United Kingdom. The company is set to reduce a significant number of roles in its trust and safety division in London, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.

A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content before it has to be seen by staff. The platform stated a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”